Adelle Smith Founder of BKD on BBC Dragons Den Series 15 Episode 5 🎥 Discussion News | Channify

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We’ve been keeping some very big news hush hush here at BKD and although we’ve desperately wanted to spill the beans, we’ve been sworn to secrecy… until now! We are very excited to reveal that BKD founder Adelle Smith appeared on the 15th series of BBC Two’s popular show Dragons’ Den, which aired on 24th September 2017! Asking for £80,000 in return for 20% equity in the business, Adelle kept her cool when she faced the five Dragons, including new investors Jenny Cambell and Tej Lalwani. Adelle’s brilliant pitch attracted offers of investment from Peter Jones CBE and Jenny Cambell. Both offered the full amount for 35% and 30% equity stakes respectively. Faced with a very tough decision, Adelle decided to go with Peter’s higher 35% offer due to the investments he had made in several food businesses, including Levi Roots and for his connections with key UK retailers, including Sainsbury’s. Peter’s investment will focus on our newest product the Mini Bakers Club, a monthly baking subscription for kids aged 3-8. Find out more about what happened when Adelle went on the show over at our blog:

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